When Serena Williams arrives at Flushing Meadows, her outfits turn heads. The denim skirt in 2004 (part of her Gladiator look), the pink leopard-print dress in 2014 and many, many more. The match attire that Williams brings to New York City is as declarative in style as it is bold in function; she’s won six majors to date in the city, after all.

For this year’s tournament in New York, its 50th edition, Williams will once again make a statement wearing a dress created by designer Virgil Abloh. The Queen Collection, the result of a union between Nike and Abloh for Serena, bring these influential forces in tennis and fashion together, uniting two transcendent figures who find common ground in pushing boundaries and inspiring youth.

Fashion designer Virgil Abloh has teamed up with Nike to design tennis player Serena Williams’ kit for this year’s US Open, which includes a black ballerina-style dress, a bomber jacket and tagged “Queen of Queens” sneakers. Abloh and the sports brand designed The Queen Collection for Williams to wear on- and off-court during the US Open Tennis Championships, which takes place in New York borough Queens later this month.


The collection comprises two dresses, a bomber jacket, three sneakers and a bag, and is described by Abloh as “blurring the lines of sport and fashion” in a post on his Instagram account.

For Abloh, who has made his biggest mark within Nike through footwear, the use of an unfamiliar canvas — the tennis dress — allows him to highlight one of sport’s most dominant athletes while complementing Williams’ captivating aura.

“With Serena, we have one of our generation’s most powerful, inspiring athletes as the muse,” added a statement from the designer, who heads up fashion labels Off-white and Louis Vuitton. “I was trying to embody her spirit and bring something compelling and fresh to tennis.”

Breaking away from the traditional white tennis kit, the dresses come in black and purple, and have a “ballerina-esque silhouette” that draws on Williams’ interest in dance. A tulle skirt flares out from the waist to allow for easy movement.


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The collaboration began when Abloh and the NikeCourt design team met in Paris to discuss a performance dress for Williams. Nike sent a body form designed specifically for Williams’ figure to Italy to explore options with materials, then it was flown back to Indian Wells, California, where Williams could pick the features of the dress that spoke to her.

One of the most important inspirations for the dress was Williams’ love of dance and ballet, which appears in the tulled design to give her a tutu-like airiness on the court. After Williams tried on the dress, the body form was sent back to Italy for the final modifications that will appear in New York City.
“What I love about tennis is the gracefulness. It’s an aggressive and powerful game, but it takes touch and finesse,” says Abloh. “So the dress is feminine, but combines her aggression. It’s partially revealing. It’s asymmetrical. It has a sort of ballerina-esque silhouette to symbolize her grace. It’s not about bells and whistles and tricks. It’s just about it living on the body, and expressing Serena’s spirit with each swing of the racket.”

Of course, designing for optimum performance was always a priority. The tulled dress flares out to accommodate the athletic moves in Williams’ arsenal, while the supportive-mesh fit hugs her body and simultaneously keeps her cool for the hot New York City evenings.

The collection also has “flare” in the literal sense, as Serena will step onto the court wearing a special PE edition of her NikeCourt Flare 2.

The collection includes a dress for both day and nighttime play, a bomber jacket, a bag, the NikeCourt Flare 2 and limited editions of The 10: Nike Air Max 97 and The 10: Nike Blazer Mid SW.