Honestly there is zero interests in me to speculate about recent red carpet looks from Met Gala to Cannes Film Festival. But this doesn’t mean that we wont be talking about the paid partnerships on the red carpet and how much personal style is left on the carpet. With the following I will quote Vanessa Friedman’s article “The Cannes Red Carpet Is So Much Better Than the Met Gala or the Oscars”.

Elle Fanning have been the brightest star in the recent days, who is clearly enjoying playing dress up in Cannes. In the process, she (and her stylist, Samantha McMillen) reminded us all that while the red carpet is a business, it’s also about fashion — in its most celebratory incarnation.

 

In the wake of what seems like an increasingly calculated Met Gala and boringly serious Oscars (except for the men), this defining quality is starting to seem lost. The deals have taken the fun out of dressing, which is ironic, because fun is why we watched in the first place, and the watching is why the deals began to be made. This year, Cannes brought it back.

 

 

 

 

“The Met is a costume ball, and there’s so much riding on the Oscars, but Cannes is where you can establish personality,” said the stylist Karla Welch

 

Pointing out that film festivals offer multiple appearance opportunities: not just at a premiere, but during daytime photo calls as well as the diamond-studded parties thrown by brands like Vanity Fair and Chopard. That means multiple outfit opportunities (jury members like Ms. Fanning need 10 to 20 looks, according to Ms. Welch), which puts the focus less on a single choice than the aggregate impression.

 

“I don’t think there are a lot of clothing deals at Cannes”

 

 

 

 

The names already locked down by various brands, like Ms. Robbie and Chanel, the Vuitton ganglet, which includes Selena Gomez and Ms. Seydoux, excepted.

There’s money at play but it’s mostly attached to films and distribution, rather than, say, dresses. Which is as it should be.

That’s not to say the attention magnets are actually buying the clothes (they are borrowing them, or swapping pictures and press for clothes). But they aren’t necessarily being paid to wear the outfits either; they, and their stylists, are picking them.