As logo mania heats up on the runway, vintage retailers reap some of the benefits.

Creative directors like Alessandro Michele at Gucci and Maria Grazia Chiuri at Dior are creating new interest in vintage logo pieces, with a little help from the Jenners.
LOGOMANIA: The obsession of having the things bearing high branded logo.
If there’s one universal fashion truth that this past year has proven unequivocally, it’s that everything old is, in fact, new again. Trends and styles that many of us thought we’d never consider wearing again have popped up on the runways of the most revered luxury brands, from fanny packs and Juicy Couture sweatsuits to JNCO-inspired jeans and Skechers-like sneakers.
Another fascinating example of this is logo mania. This trend has been gaining steam gradually for the past few years, but seemed to hit a fever pitch last year with everyone and their mom clamoring for Gucci logo tees (both real and bootleg) and monogram handbags, old-school Dior logo pieces and the plethora of Louis Vuitton x Supreme monogram items. In fact, it seemed almost a requirement for every luxury or sportswear brand, from Chanel to Tommy Hilfiger, to incorporate overt name branding into their 2017 collections to a degree of conspicuity we haven’t seen since the ’90s. In many instances, they more or less knocked themselves off. But when a brand has been around for many decades, as these brands have, one needn’t wait for those collections to hit shelves to get the look; they can get the vintage original.