Other than Drakes secret son, there’s another frequent topic on his new album Scorpion… one so quotidien and habitual to millennials like Drake that it’s hard to imagine he realizes just how often he brings it up: Instagram.

Scorpion is full of criticism about how society uses the Facebook-owned photo sharing app, a critique aimed at social media in general as much as it is specifically at the women who use it. It’s not the first time Drake has taken the younger generation’s use of social media to task, nor his first time stewing over women and their phone usage, but it sure does come up a lot.

In the song “Emotionless,” Drake aims his disdain at all those people out there — himself included — “scrollin’ through life and fishin’ for praise,” complaining about their home cities “cause they been starin’ at somebody else’s version of shit that makes another city seem more excitin’ than it is.”

I personally see that its important to voice everything he mentioned in his lyrics, because many in our society is so blinded by the attention and self obsession of social media that younger generations are losing the experiences of living life and truly enjoying real moments… without capturing them, without sharing them. I love that Drake has took his album to put attention to all the social media nonsense what have become such a norm in todays world.

1. “I know a girl whose one goal was to visit Rome / Then she finally got to Rome and all she did was post pictures for people at home / ‘Cause all that mattered was impressin’ everybody she’s known” from “Emotionless”

2. “I know another girl that’s cryin’ out for help / But her latest caption is ‘Leave me alone’” from “Emotionless”

3. “I know a girl that saves pictures from places she’s flown / To post later and make it look like she still on the go” from “Emotionless”

With three references to photo app usage, “Emotionless” is the premiere Instagram song on Scorpion.

4. “Back and forth to Italy / My comment section killin’ me” from “Can’t Take a Joke”

It’s safe to assume that the only comment section Drake’s likely to be paying attention to these days is on his Instagram. After he went on a social media hiatus amid the Pusha T feud, he returned with some vague, emotional commentary left via Instagram comments that fans quickly found and latched onto as a response to the reveal of his son and the feud at large. Even his fans know where to reliably find him.

5. “I ain’t on the ‘gram, they record who I am,” from Jay-Z on “Talk Up”

Jay-Z weighs in on the subject, assuring fans that he’s too cool for Instagram because he’s got the whole world watching him already.

6. “I follow one of your friends, you unfollow me / Then you block them so they can’t see you likin’ someone just like me” on “Summer Games”

Follows, unfollows, blocks, and photo likes: Yes, Drake’s talking about Instagram again.

7. “How you even managin’ to keep straight faces / In all the pictures that I seen lately / Lord knows you still look amazing, that’s besides the point I’m making” on “Jaded”

This one might be a bit of a stretch—but “Jaded” is about a woman who left Drake for someone else, and imagining a mopey Drake fawning over his ex while scrolling through her Instagram account is not a stretch at all.

8. “With your phone out, gotta hit them angles / With your phone out, snappin’ like you Fabo” on “Nice for What”

Let’s perceive “snappin’” as the generic term for taking photos and not Snapchat explicitly—and “hit them angles,” of course, is what one does when trying to hit the perfect pose for their likes.

9. “I know you wanna / Vacay to a place where you could / Take pictures, post on Insta / Your friends say they miss ya, but they don’t really miss ya” on “That’s How You Feel”

The second half of Scorpion returns to the vacation Instagram dynamic first explored on “Emotionless.”

 

He doesn’t know who to trust anymore and the smoke-and-mirrors world of social media has left him feeling even more like he’s surrounded by double-dealing, duplicitous people. This is presented as the crux for the secrecy surrounding his son, whom he was merely insulating from all this chaos, you see. “Look at the way we live/I wasn’t hidin’ my kid from the world/I was hidin’ the world from my kid,” he claims. Noting that the superficiality of the world of social media would be toxic for his son’s upbringing, and that’s why, he never brought him up.